MICROSOFT – ARCHIVAL FOOTAGE DISCOVERY

 

ERC has worked with the production company, Blk-Ops, on a number of awarding winning commercials for Microsoft’s “Empowerment” campaign.  The initial assignment was to find visuals that supported a 60 second audio clip extolling the virtues of technology. ERC was tasked with finding dynamic footage as well as vetting the people seen in the individual clips. The much lauded commercial debuted during the 2014 Super Bowl and was voted #3 spot of that year’s telecast. ERC has gone on to work on a host of other commercials for this campaign.